img { pointer-events: none; }

Menu

Menu

The Silver Savor

The Silver Savor

The Silver Savor

Client

合理犯规

FAIRFOUL

Category

包装 / 礼品

Packaging / Gift

Credit

DA - FAIRFOUL

CD - Kip Liu, Tinghao Hu

GD - Shepard, Shihui Ren

PH - Joyann Zhu

Year

2025

About

《茗鳞 The Silver Savor》是合理犯规自研的茶叶礼盒。特此答谢近年支持合理犯规的客户、合作伙伴及亲友。借蛇蜕皮的形态,通过撕开2024、揭幕2025的开盒体验,表达辞旧迎新的新年祝愿。内含12枚福建寿眉白茶茶饼。

The Silver Savor is a gift set designed and developed by Fairfoul to express gratitude and best wishes to clients, vendors, family, and friends as we welcome the Year of the Snake (2025). The outer casing, wrapped in a scale-like “2024” pattern, has a rugged, textured finish. To open it, recipients tear along a rip-line that mimics the natural shedding of snake scales, revealing a vibrant inner box covered with a “2025” pattern. Inside, 12 slices of compressed tea are arranged like scales. Inspired by the way snakes shed their skins, the packaging symbolizes leaving behind the old year and embracing the new—echoing the traditional Chinese blessing, “Out with the old, in with the new.”

The Silver Savor is a gift set designed and developed by Fairfoul to express gratitude and best wishes to clients, vendors, family, and friends as we welcome the Year of the Snake (2025). The outer casing, wrapped in a scale-like “2024” pattern, has a rugged, textured finish. To open it, recipients tear along a rip-line that mimics the natural shedding of snake scales, revealing a vibrant inner box covered with a “2025” pattern. Inside, 12 slices of compressed tea are arranged like scales. Inspired by the way snakes shed their skins, the packaging symbolizes leaving behind the old year and embracing the new—echoing the traditional Chinese blessing, “Out with the old, in with the new.”

The Silver Savor is a gift set designed and developed by Fairfoul to express gratitude and best wishes to clients, vendors, family, and friends as we welcome the Year of the Snake (2025). The outer casing, wrapped in a scale-like “2024” pattern, has a rugged, textured finish. To open it, recipients tear along a rip-line that mimics the natural shedding of snake scales, revealing a vibrant inner box covered with a “2025” pattern. Inside, 12 slices of compressed tea are arranged like scales. Inspired by the way snakes shed their skins, the packaging symbolizes leaving behind the old year and embracing the new—echoing the traditional Chinese blessing, “Out with the old, in with the new.”


Social

Behance

Behance

Behance

Zcool

Zcool

Zcool

Gtn9

Gtn9

Gtn9

O2H TEA

Strategy / Identity / Packaging / Photography

策略及识别 / 包装 / 摄影

合理犯规

Fairfoul

Strategy / Identity / Naming

品牌策略及识别 / 命名

O2H TEA

Strategy / Identity / Packaging / Photography

策略及识别 / 包装 / 摄影

合理犯规

Fairfoul

Strategy / Identity / Naming

品牌策略及识别 / 命名

O2H TEA

Strategy / Identity / Packaging / Photography

策略及识别 / 包装 / 摄影

合理犯规

Fairfoul

Strategy / Identity / Naming

品牌策略及识别 / 命名

需要品牌创意方案?

聊聊您的目标和挑战。

In need of creative solutions? Let's talk business.

© 2024 FAIRFOUL 合理犯规

Creative Solutions For Future Brand Builders

需要品牌创意方案?

聊聊您的目标和挑战。

In need of creative solutions? Let's talk business.

© 2024 FAIRFOUL 合理犯规

Creative Solutions For Future Brand Builders

需要品牌创意方案?

聊聊您的目标和挑战。

In need of creative solutions? Let's talk business.