O2H TEA
O2H TEA
O2H TEA
Client
O2H TEA
Category
策略及识别 / 包装 / 摄影
Strategy / Identity / Packaging / Photography
Credit
DA - Fairfoul
CD - Kip Liu / Tinghao Hu
GD - Shepard
PH - Freeland
Year
2024
About
O2H TEA 是澳大利亚新兴的茶文化品牌，视茶为连接人和文化的通用语言，并致力于为西方语境重新设计东方茶体验。将中国乃至亚洲各地的特色、优质茶饮带到澳洲。O2H 咨询合理犯规之初，有的仅是粗略的计划和未有定论的品牌命名。而合理犯规为 O2H 建设了品牌策略、视觉识别系统及包装系统，伴品牌从概念走到落地。
该设计获 2024 金点设计奖、2024 靳埭强设计奖铜奖，并入围 2024 Award 360°。
O2H TEA is an emerging tea brand in Australia that sees tea as an universal language that bridges people and cultures, and committed to reinvent the Eastern tea experience in the Western context. O2H came to Fairfoul when all it had was a vision and a working title. Fairfoul established its brand strategy, identity and packaging system, accompanying the brand from its conception to realization.
This work received a 2024 Golden Pin Design Award, 2024 KTKDA (Bronze), and was finalist of 2024 Award 360°.
O2H TEA is an emerging tea brand in Australia that sees tea as an universal language that bridges people and cultures, and committed to reinvent the Eastern tea experience in the Western context. O2H came to Fairfoul when all it had was a vision and a working title. Fairfoul established its brand strategy, identity and packaging system, accompanying the brand from its conception to realization.
This work received a 2024 Golden Pin Design Award, 2024 KTKDA (Bronze), and was finalist of 2024 Award 360°.
O2H TEA is an emerging tea brand in Australia that sees tea as an universal language that bridges people and cultures, and committed to reinvent the Eastern tea experience in the Western context. O2H came to Fairfoul when all it had was a vision and a working title. Fairfoul established its brand strategy, identity and packaging system, accompanying the brand from its conception to realization.
This work received a 2024 Golden Pin Design Award, 2024 KTKDA (Bronze), and was finalist of 2024 Award 360°.
