团队介绍
About Fairfoul
合理犯规是一支多元的国际团队，分布于深圳、台北和巴黎。专注以创意和设计赋能品牌出海、本地化、发展和变革。我们坚信创造合理犯规，即创意之本意。
Fairfoul is an international group of creatives in Shenzhen, Taipei and Paris. Fairfoul is focused on empowering brands that are going abroad, localizing, scaling, and transforming. We believe that creating fair fouls is the essence of creativity.
服务内容
Services
合理犯规专注于品牌基建和品牌体验两大场景，为品牌沟通需求提供有效的创意解决方案。品牌基建着重于品牌策略和品牌沟通体系的建设，输出命名、标语、标志设计、字体设计、品牌视觉规范等资产。品牌体验则更加针对品牌触点的创意和设计，输出广告、周边、礼品、活动、运营内容。
Fairfoul focuses on providing effective, creative solutions for building brand identity and brand experience. Brand identity is about establishing how brands communicate with its audiences through words and visuals such as the brand's naming, tagline, logo, and typography. Brand experience, on the other hand, is about planning and designing the brand's touch points for its audiences to interact with.
创意宗旨
Approach
合理是我们的素养，犯规是我们的灵魂。我们相信，在合理的前提下打破既定规则，才是创意的本意。我们通过探索和实验对抗陈腔滥调，因为我们知道，我们会因为我们所打破的规则被铭记。
Fair is our promise, and foul is our soul. We believe that breaking rules for good reasons is the nature of creativity. We fight clichés through exploration and experimentation, because we know that we will be remembered for the rules we break.
团队成就
Stats
项目
Projects
众多甲、乙方项目中通过锋利的洞察提供创意和设计赋能并落地的经验，为客户降低项目风险、提高项目回报。
We are experienced in providing actionable creative and design solutions, allowing us to minimize risks and optimize the results.
国际项目
Overseas Projects
具备海外办公室、项目经验和资源，克服时区和文化隔阂，配合跨境项目及海外团队协作。助力好产品、好创意走出国门。
Innovative thoughts recognize no boundaries. We have the knowledge and resources to collaborate with or on global ventures.
合作客户
Clients
从初创到国际龙头，至今已服务过各种阶段的品牌。可根据品牌当前的资源、目标和挑战调试合作节奏和模式。
We work with international industry leaders as well as new-born startups. We can match your brand's current status and needs.
创意人
Talents
核心团队与世界多地合作伙伴共同形成创意网络，应对包括动态、三维、摄影、交互等多种品牌建设需求。
We work with creative talents who are always ready to collaborate on motion graphics, filming, photography, UX, UI and much, much more.
2025
亚洲设计奖
Asia Design Prize
2024
金点设计奖
Golden Pin Design Award
2024
靳埭强设计奖 - 铜奖
KTKDA - Bronze
2020
宝安文创设计大赛 - 银奖
Bao'an Cultural Design Award – Silver Prize
2017
站酷大设计奖入围
Zcool Grand Design Award Shortlist
