团队介绍
About Fairfoul
合理犯规是一支多元的品牌创意团队，坚信创造合理犯规，即创意之本意。团队于2022年由刘俊杰和胡廷浩创始于深圳。聚焦输出情理之中、意料之外的创意方案，赋能品牌发展、变革，直击品牌痛点和商业目标。
Fairfoul is a multidimensional group of creatives that believes creating fair fouls is the nature of creativity. Established by Kip Liu and Tinghao Hu in 2022, Fairfoul is focused on hitting goals with logical yet unanticipated solutions to grow and transform brands.
服务内容
Services
合理犯规专注于品牌基建和品牌体验两大场景，为品牌沟通需求提供有效的创意解决方案。品牌基建着重于品牌策略和品牌沟通体系的建设，输出命名、标语、标志设计、字体设计、品牌视觉规范等资产。品牌体验则更加针对品牌触点的创意和设计，输出广告、周边、礼品、活动、运营内容。
Fairfoul focuses on providing effective, creative solutions for building brand identity and brand experience. Brand identity is about establishing how brands communicate with its audiences through words and visuals such as the brand's naming, tagline, logo, and typography. Brand experience, on the other hand, is about planning and designing the brand's touch points for its audiences to interact with.
创意宗旨
Approach
团队数据
Numbers
项目
Projects
众多甲、乙方项目中通过锋利的洞察提供创意和设计赋能并落地的经验，为客户降低项目风险、提高项目回报。
We are experienced in providing actionable creative and design solutions, allowing us to minimize risks and optimize the results.
国际项目
International Projects
具备海外项目经验和资源，克服时区和文化隔阂，配合跨境项目及海外团队协作。助好产品、好创意走出国门。
Good ideas should be borderless. We are experienced and equipped to work with international teams or for international projects.
合作客户
Clients
从初创到国际龙头，至今已服务过各种阶段的品牌。可根据品牌当前的资源、目标和挑战调试合作节奏和模式。
We work with international industry leaders as well as new-born startups. We can match your brand's current status and needs.
创意人
Talents
核心团队与世界多地合作伙伴共同形成创意网络，应对包括动态、三维、摄影、交互等多种品牌建设需求。
We work with creative talents who are always ready to collaborate on motion graphics, filming, photography, UX, UI and much, much more.
