Vinlax
Vinlax
Vinlax
Client
达芬奇黑洞
Vinlax
Category
策略及识别 / 命名 / 包装
Strategy / Identity / Naming / Packaging
Credit
CD - Kip Liu / Tinghao Hu
GD - Shepard
Year
2023
About
达芬奇黑洞致力于为养爬人群提供便捷愉悦的养爬体验。自主研发高端爬宠饲养箱、垫料、智能温控等产品，持续为精致养爬族打造沉浸而富于满足感的养爬体验。
洽谈初期，达芬奇黑洞的产品已普遍受到养爬族群的认可，但品牌形象则未能匹配市场对产品的评价。同时，面对日渐庞大的延展需求，品牌未奠定延展的资产和体系基础。恰逢品牌即将出海开拓国际市场的新征程，达芬奇黑洞决定委托合理犯规从品牌策略、品牌英文命名和视觉系统等角度，为其打造全新的品牌形象和系统。
Vinlax provides a convenient and enjoyable reptile breeding experience for reptile enthusiasts. Through high-end reptile habitats, smart temperature control, and other products, it continues to create immersive and satisfying reptile breeding experiences for sophisticated reptile lovers. Although the products have been well recognized by the community, the brand image no longer matched users’ love for the products.
With the expanding needs of brand communication, and the plan to enter the international market, Vinlax has decided to entrust FAIRFOUL to reshape the brand image and system, with a new strategy, English name, as well as visual identity.
Vinlax provides a convenient and enjoyable reptile breeding experience for reptile enthusiasts. Through high-end reptile habitats, smart temperature control, and other products, it continues to create immersive and satisfying reptile breeding experiences for sophisticated reptile lovers. Although the products have been well recognized by the community, the brand image no longer matched users’ love for the products.
With the expanding needs of brand communication, and the plan to enter the international market, Vinlax has decided to entrust FAIRFOUL to reshape the brand image and system, with a new strategy, English name, as well as visual identity.
Vinlax provides a convenient and enjoyable reptile breeding experience for reptile enthusiasts. Through high-end reptile habitats, smart temperature control, and other products, it continues to create immersive and satisfying reptile breeding experiences for sophisticated reptile lovers. Although the products have been well recognized by the community, the brand image no longer matched users’ love for the products.
With the expanding needs of brand communication, and the plan to enter the international market, Vinlax has decided to entrust FAIRFOUL to reshape the brand image and system, with a new strategy, English name, as well as visual identity.
