Fairfoul
Fairfoul
Fairfoul
Client
合理犯规
Fairfoul
Category
品牌策略及识别 / 命名
Strategy / Identity / Naming
Credit
CD - Kip Liu / Tinghao Hu
GD - Shepard / Newk
Year
2022
About
合理犯规设计团队视觉形象体系 — 最好的设计方案往往是情理之中，意料之外。我们不满足于一昧的合理，同时也拒绝恶意犯规。我们坚信，创造合理犯规，就是创意之本意。合理犯规的标志以 “Fairfoul”的两个“F”相互嵌合而成，代表合理犯规的创意学。
Fairfoul's own identity system design. The best design solutions are always within reason, while beyond expectation. We never play fair just to please, or play foul out of ill-will. We believe firmly that creating fair fouls is the core intent of creativity. The symbol of Fairfoul is a sliced hash symbol formed by two opposing Fs, representing the creative philosophy of Fairfoul.
Fairfoul's own identity system design. The best design solutions are always within reason, while beyond expectation. We never play fair just to please, or play foul out of ill-will. We believe firmly that creating fair fouls is the core intent of creativity. The symbol of Fairfoul is a sliced hash symbol formed by two opposing Fs, representing the creative philosophy of Fairfoul.
Fairfoul's own identity system design. The best design solutions are always within reason, while beyond expectation. We never play fair just to please, or play foul out of ill-will. We believe firmly that creating fair fouls is the core intent of creativity. The symbol of Fairfoul is a sliced hash symbol formed by two opposing Fs, representing the creative philosophy of Fairfoul.
