vivo × Team China
vivo × Team China
vivo × Team China
Client
vivo
Category
广告 / 主视觉
Advertising / Key Visual
Credit
Agency - 视丘道
CD - Kip Liu / Tinghao Hu
GD - Shepard
3D - 东成
Year
2024
About
2024年6月，vivo 及 iQOO 携手国家体育总局体育器材装备中心在京举办捐赠仪式，向即将出征2024巴黎奥运会的中国国家队提供一系列智能手机及终端支持，以卓越的科技实力护航国家队健儿驰骋赛场，向世界展示中国科技创新力量，与全球消费者共享科技人文之悦。vivo希望能通过捐赠仪式的视觉形象，表达“合作”、“荣誉”、“科技”等主题，映衬仪式的特殊意义。合理犯规遂以拧成一股的两束金属结构象征 vivo 和国家队的联合，如同双方在携手互助。
In June 2024, vivo and iQOO, held a donation ceremony in Beijing to provide a range of smartphones and terminal support to the Chinese national team before they left for the 2024 Paris Olympics. Through the visual identity of the event, vivo hopes to convey themes such as "collaboration," "honor," and "technology." Fairfoul developed the concept where two intertwined metal structures symbolize the union of vivo and Team China’s mutual support.
In June 2024, vivo and iQOO, held a donation ceremony in Beijing to provide a range of smartphones and terminal support to the Chinese national team before they left for the 2024 Paris Olympics. Through the visual identity of the event, vivo hopes to convey themes such as "collaboration," "honor," and "technology." Fairfoul developed the concept where two intertwined metal structures symbolize the union of vivo and Team China’s mutual support.
In June 2024, vivo and iQOO, held a donation ceremony in Beijing to provide a range of smartphones and terminal support to the Chinese national team before they left for the 2024 Paris Olympics. Through the visual identity of the event, vivo hopes to convey themes such as "collaboration," "honor," and "technology." Fairfoul developed the concept where two intertwined metal structures symbolize the union of vivo and Team China’s mutual support.
