Client
达芬奇黑洞
Vinlax
Category
策略及识别 / 命名 / 包装
Strategy / Identity / Naming / Packaging
Credit
CD - Kip Liu / Tinghao Hu
GD - Shepard
Year
2023
About
达芬奇黑洞致力于为养爬人群提供便捷愉悦的养爬体验。自主研发高端爬宠饲养箱、垫料、智能温控等产品,持续为精致养爬族打造沉浸而富于满足感的养爬体验。
洽谈初期,达芬奇黑洞的产品已普遍受到养爬族群的认可,但品牌形象则未能匹配市场对产品的评价。同时,面对日渐庞大的延展需求,品牌未奠定延展的资产和体系基础。恰逢品牌即将出海开拓国际市场的新征程,达芬奇黑洞决定委托合理犯规从品牌策略、品牌英文命名和视觉系统等角度,为其打造全新的品牌形象和系统。
![](https://framerusercontent.com/images/eDt0OzywY4ya2nRk3sYjZOmuZCY.jpg)
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